Keep mauving on left and Rumour has it on right :
What I liked :
- Simplity when applying : those balms because of their creamy and moisturizing formula are very easy to apply. No need to be as accurate as a lipstick, they really apply as a lip balm! If you go over, you gently remove the excess with your finger and it will be perfect.
- Texture: it's a lip balm texture so you hardly feel the product on your lips and it's so comfortable !
What disappointed me :
- Too glossy: those balm shine less than other colored balms, but it is still too glossy for me
- Staying power : Rimmel London present those balms as long lasting ones, they are supposed to stay during 6 hours. Well, it's far away from the reality. After one hour or an hour and a half, the color won't be glossy anymore (which doesn't really bother me), after about two hours, your lips will only look tinted, then color will fade to become almost invisible. If you eat or drink, you can be sure that the color will disappear in no time.